Between reading trade magazines and websites for my various clients and the PR industry, running my own business and having two active children, sitting down to read a good book is an opportunity that I seldom get. I almost never buy a book off the shelves (or Amazon) without a recommendation from a friend or colleague. So, I hope to pass recommended reading on to you as I get the chance.
I recently read, “The New Rules of Marketing & PR” by David Meerman Scott. For those that haven’t heard of him, Scott is a forward-thinking expert in the world of social media. If you are a marketing professional or have had marketing put on your long-list of responsibilities and are new to social media, this is an excellent book to read to get your feet wet.
If you have a good book that you have read lately, please comment below. The next books sitting on my nightstand are: “10-10-10” by Suzy Welch, “The Game” by Sarano Kelley and “Book Yourself Solid” by Michael Port. Any thoughts which one I should choose?
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